The purpose: The core focus is to allow users/communities to add onto and discover current products out in the beauty industry that claim they are "safe" products and brands. are truly transparent with us as consumers. Allow communities to add onto already rated products as well as scope out what is best for them.
Intended Audience: This intended audience can reach out to those who are very clean and sustainably concious. You could say that the modern trend is to follow guidelines and trends that consider the enviroment, vegan, acne-safe, and overall aware of how these factors are affected by or in tune with brand's morals. So for those tapped into this area space it is aa perfect audience to identify with.
Data Discussion: Users could be able to input their own products like mentioned before and see those comparisons as well as use as research and recomendation purposes.
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